NET SENSE

Google's moves with MTV, MySpace

 

By Bambi Francisco, MarketWatch

Last Update: 12:01 AM ET Aug 8, 2006

 

SAN FRANCISCO (MarketWatch) -- Google's $900 million deal with Fox shows that the search giant is willing to pay a hefty amount for the next generation of Internet addicts who tend to socialize as much as they search.

 

"I think the MTV-Viacom/Google deal is really smart [since it] leverages true assets of Google -- large network of traffic partners and advertising technology," said Mike Sheehan, co-founder and CEO of advertising agency Booyah Networks. But for now, Google isn't leveraging its auction-based system to the video market, he said. It's probably a good thing that Google isn't.

 

Booyah Networks will soon be launching an auction-based video ad exchange whereby advertisers can create video commercials and upload them onto Booyah's network. Those advertisers will bid to place their video ads on video content across Booyah's network of content providers.

 

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