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YouTube's 'Clip culture'

Commentary: Models explored on the road to maturity

 

By Bambi Francisco, MarketWatch

Last Update: 12:02 AM ET Jul 27, 2006

 

SAN FRANCISCO (MarketWatch) -- YouTube CEO and co-founder Chad Hurley said his video-sharing site is encouraging what he calls a "clip culture."

 

Beyond just the insertion of ads, I predict that those placements will be auctioned off, like sponsored advertisements are on Google, InterActiveCorp's Ask.com, Yahoo and Microsoft's MSN. For now, however, not many technology companies enable this, besides a small startup called Booyah Networks.

 

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