Contact:         Valerie Quintanilla E-mail:            Valerie@BooyahNetworks.com Phone:            303.426.7776, ext. 223 Cellular:         720.244.2427

For Immediate Release

 

 

 

 

 

Booyah Broadcasting Group Launches Auction-based Video Ad

Serving Platform

 

 

SAN FRANCICSO – (April 26, 2006) – Booyah Broadcasting Group, a division of Booyah Networks, Inc., today announced at ad:tech San Francisco the broadband beta launch of its auction-based video ad serving platform. Beta clients include the Arena Football League (AFL) and Lifestyle Networks.

 

Booyah’s Pay Per Video Commercial (PPvC) platform auctions available video inventory to the highest bidder using the company’s proprietary Bid for Priority algorithms. Advertisers pay on a per impression basis. Furthermore, the platform enables web sites and content owners to better market available ad inventory by providing a private-labeled, auction-based, ad serving platform, in addition to serving Booyah’s video commercials to optimize return on ad inventory.

 

“The current model for placing broadband video ads mirrors the traditional process of buying and placing television commercials, a typically complicated, confusing, and time-consuming process. Booyah is changing that,” says Michael Shehan, CEO of Booyah Networks. “We took our cues from the traditional Pay Per Click search engines, which opened up Internet advertising by providing a competitive, self-service, ad management platform.” The full service tools are set to launch at the end of the second quarter, adds Shehan.

 

Booyah’s tools empower advertisers to

·         Upload video commercials, corresponding banners, and tracking URLs

·         Access a deep pool of available inventory in one marketplace

·         Sponsor targeted content

·         Geo-target by country, city, or state

·         Access real-time performance stats

·         Optimize campaigns in real-time with no minimum spend commitments

 

Traffic partners and content owners with available ad inventory are able to

• Fully monetize ad inventory by calling Booyah’s broadband video commercial API
• Provide a fully functional, self-service, auction-based marketplace to enable advertisers to bid on available inventory and maximize ad rates
• Easily integrate the infrastructure necessary for commercial streaming and serving

 

About Booyah Networks       

Booyah Networks, founded in 2001, is a Boulder, Colorado-based online marketing and technologies company. The company’s divisions, The Booyah Agency and Booyah Broadcasting Group use their unparalleled expertise, technologies and distribution tactics to maximize online marketing efforts on behalf of their clients. Booyah Networks has offices in Boulder and Los Angeles. Clients include EarthLink, Little Tikes, DVD Empire, Thought Equity, Arena Football League (AFL) and others. Visit Booyah Networks online at www.booyahnetworks.com.

 

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